Upper Franconia is a governmental district of the state of Bavaria, southern Germany. It forms part of the historically significant region of Franconia, all now part of the German Federal State of Bayern.

Bamberg is a town in Bavaria, Germany, located in Upper Franconia on the river Regnitz close to its confluence with the river Main. Its historic city center is a listed UNESCO world heritage site.

This has led to Bamberg being called the "Franconian Rome" — although a running joke among Bamberg's tour guides is to refer to Rome instead as the "Italian Bamberg".

The Old Town of Bamberg is listed as a UNESCO World Heritage Site, primarily because of its authentic medieval appearance. The city established a documentation center in 2005 to support World Heritage activities.